Whether you work for yourself or for a company, having access to the right tools can make all the difference in running your business smoothly. The modern small business owner has dozens of tools at his disposal, but not all are equally useful. And if you function like most small businesses, you probably don’t have the time to test-drive everything until you find the perfect fit (or realize it doesn’t exist). That’s why we’ve put together this list of tools for small businesses.
Wave Apps
This accounting package is for small businesses or startups looking for an easy-to-use accounting system. It features some great features for invoicing and billing, and – best of all – if you know anything about accounting, this accounting software makes it pretty simple to use.
WordPress
It is a fully equipped CMS (Content Management System) solution for bloggers, creative agencies, and businesses. It’s easy to use, it’s easy to set up, and it gives you a chance for unlimited customization options.
PayPal
Small businesses, start your engines. PayPal helps you accept credit cards and PayPal payments on your online store. And with the mobile processing option, you can process sales right from your smartphone.
Marketo
It empowers you to develop and scale intelligent marketing automation in the cloud: from lead management and consumer marketing to email and customer base marketing.
MailChimp
MailChimp’s email marketing platform makes it easy to send out a professional, tailor-made email campaign without the hassle of hiring a designer and developer. Try their Forever Free plan, and if you’re ready for more, just pay as you grow.
Hootsuite
Hootsuite is the all-in-one solution for managing multiple social networks. Schedule posts to Facebook pages, groups, and profiles; monitor trends on Twitter; monitor web mentions of your name or business; track reviews.
AdWords
AdWords and Search Partners can be managed and monitored directly from the AdWords tool. Create text-based searches to help you narrow down your potential customers. Set a budget and choose keywords to bid on to decide where your ads show up in Google searches.
Moz
Moz is a free website optimization tool for small businesses and bloggers wanting to get found online. With just a few convenient steps, you can get more traffic and customers using Moz’s SEO tools.
